Privacy Policy

Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context means all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Dirk Limbach, Devinylhunter, Römerplatz 2, 53173 Bonn, Germany, Tel.: 015736785799, E-mail: info@devinylhunter.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When our website is used for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the site server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the moment of access
  • Amount of data sent in bytes
  • Source/referrer from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymised form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should there be concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

3) Hosting & content delivery network

3.1 Shopify

For the hosting of our website and the display of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), while others remain on your end device for longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out either in accordance with Art. 6(1)(b) GDPR for the performance of the contract, in accordance with Art. 6(1)(a) GDPR if consent has been given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them, or can exclude the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be limited if cookies are not accepted.

5) Contacting us

5.1 Judge.me

For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

Solely on the basis of your express consent pursuant to Art. 6(1)(a) GDPR, we transmit your e-mail address and, where applicable, other customer data to the provider so that the provider can contact you with a review reminder by e-mail.

You can withdraw your consent at any time with effect for the future, either vis-à-vis us or vis-à-vis the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 When you contact us (e.g. via contact form or e-mail), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention obligations stand in the way.

6) Data processing when opening a customer account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. You can see which data is required for opening an account from the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no statutory retention periods stand in the way and we have no continuing legitimate interest in further storage.

7) Use of customer data for direct marketing

7.1 Sending of the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers by e-mail for goods or services from our range that are similar to those already purchased. Pursuant to Section 7(3) UWG (German Act against Unfair Competition), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct marketing pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails.

You are entitled to object at any time, with effect for the future, to the use of your e-mail address for the aforementioned advertising purpose by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates for this. Once your objection has been received, the use of your e-mail address for advertising purposes will cease immediately.

7.2 Shopify Email

Our e-mail newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when subscribing to the newsletter to this provider pursuant to Art. 6(1)(f) GDPR so that it can send the newsletter on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical performance analysis of newsletter campaigns by means of web beacons or tracking pixels in the e-mails sent, which can measure open rates and specific interactions with the content of the newsletter. In the process, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but not merged with other data sets.
You can withdraw your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects our site visitors' data and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

8) Data processing for order processing

8.1 Insofar as this is necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing your order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

8.2 Disclosure of personal data to shipping service providers

- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany

We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of arranging a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The data is only passed on insofar as this is necessary for the delivery of the goods. In this case, it is not possible to arrange the delivery date with the provider in advance or to receive a delivery notification.

Consent can be withdrawn at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- Hermes

We use the following provider as our transport service provider: Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg, Germany

We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR before delivery of the goods for the purpose of arranging a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6(1)(b) GDPR. The data is only passed on insofar as this is necessary for the delivery of the goods. In this case, it is not possible to arrange the delivery date with the provider in advance or to receive a delivery notification.

Consent can be withdrawn at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

8.3 Use of payment service providers (payment services)

- Apple Pay

If you choose the "Apple Pay" payment method of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment is processed via the "Apple Pay" function of your end device running iOS, watchOS or macOS by debiting a payment card stored in "Apple Pay". Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorise a payment, it is therefore necessary to enter a code previously set by you and to verify it using the "Face ID" or "Touch ID" function of your end device.

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to execute the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

If personal data is processed in the course of the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymisation completely rules out any personal reference. Apple uses the anonymised data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorisation device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you. You can deactivate the option to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay" and deactivate "Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the "Google Pay" payment method of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment is processed via the payment method stored in your Google account.
To authorise a payment via Google Pay on a desktop, you must first log in to your Google account; to authorise it on a mobile end device, you must complete the corresponding verification procedure (for example by facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify that a payment has been made. This transaction number does not contain any information about the real payment data of your payment methods stored in Google Pay, but is created and transmitted as a numerical token valid only once. In all transactions via Google Pay, Google acts merely as an intermediary for processing the payment transaction. The transaction is carried out exclusively in the relationship between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed in the course of the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Google reserves the right to collect, store and analyse certain transaction-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, the merchant's location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and e-mail address of the seller and buyer or of the sender and recipient, the payment method used, your description of the reason for the transaction and, where applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimisation and maintenance of the functionality of the Google Pay service.

Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when other Google services are used.

The terms of use of Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method of the provider for which you make an advance payment (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only insofar as this is necessary for this purpose.

If you select a payment method for which the provider makes an advance payment (e.g. purchase on account or by instalments, or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, town/city, date of birth, e-mail address, telephone number, and where applicable data on an alternative payment method).

In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. On the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

For the decision in the context of the application review, in addition to the provider's internal criteria, identity and credit information from the following credit agencies may also be included in accordance with Art. 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you make an advance payment, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only insofar as this is necessary for this purpose.

If you select a payment method for which we make an advance payment, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postcode, town/city, date of birth, e-mail address, telephone number, and where applicable data on an alternative payment method).

In order to safeguard our legitimate interest in determining your solvency in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. On the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider for which you make an advance payment (e.g. credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of processing the payment with the provider and only insofar as this is necessary for this purpose.

8.4 Electronic withdrawal function for distance contracts

Consumers who conclude contracts on this website for which there is a statutory right of withdrawal have the option of declaring their withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

When using the withdrawal function, in addition to details identifying the contract to be withdrawn from, further personal information such as the consumer's first and last name and e-mail address must be provided or confirmed.

The collection of this information and its transmission to us is carried out in accordance with Art. 6(1)(b) GDPR and only insofar as it is necessary for the proper processing of the withdrawal. The personal data provided is also used on the basis of Art. 6(1)(b) GDPR to confirm receipt of the declaration of withdrawal by e-mail. A further legal basis for the processing is Art. 6(1)(c) GDPR. We are legally obliged to provide an electronic withdrawal function for consumer distance contracts subject to payment.

9) Web analysis services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to rule out direct personal identification.

The information is transmitted to Google servers and further processed there. Transfers to Google LLC, based in the USA, are also possible in this context.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide further services related to website use and internet use. The shortened IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. The data collected in the course of using Google Analytics 4 is stored for a period of two months and then deleted.

All the processing described above, in particular the setting of cookies on the end device used, only takes place if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can withdraw the consent you have given at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Insofar as the special "demographic characteristics" function is activated within Google Analytics 4, it can be used to compile statistics that provide information about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to have cross-device reports generated. If you have activated personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyse your usage behaviour across devices and create database models, including on cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analysed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

9.2 Google Tag Manager

This website uses "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for being able to calibrate and control them and link them to conditions via a uniform user interface. Google Tag Manager itself does not store any information on users' end devices or read any information from them. Nor does the service carry out any independent data analyses. However, when a page is accessed, Google Tag Manager transmits your IP address to Google, where it may be stored. A transfer to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can withdraw the consent you have given at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

9.3 Shopify Analytics

This website uses the web analysis service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymised visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. Pseudonymisation generally rules out direct personal identification. The data is not merged with plain data about your person collected in other ways.

All the processing described above, in particular the reading or storing of information on the end device used, is only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can withdraw the consent you have given at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which protects our site visitors' data and prohibits disclosure to third parties.

For data transfers to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

10) Retargeting/ remarketing and conversion tracking

10.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, "Meta Pixel" is used to add a parameter to the URL of our linked page. After the redirection, this URL parameter is then entered in the user's browser by means of a cookie set by our linked page itself.

On the one hand, this enables Meta to determine the visitors to our online offering as a target group for the display of advertisements (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, determined on the basis of the websites visited) which we transmit to Meta (so-called "Custom Audiences").

On the other hand, "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called "conversion tracking").

In addition to "Meta Pixel", which transmits data to Meta via your browser, the "Meta Conversions API" may be used. If it is used, information about certain actions on our website (so-called "events", e.g. page views, adding products to the shopping cart, initiating the ordering process or completing an order) is transmitted via an interface not via your browser, but directly from our server to Meta's servers. This serves to make the measurement of the success of our advertisements more reliable, for example if browser-side transmission does not take place or is only incomplete due to technical restrictions. In the context of the "Meta Conversions API", the following data in particular may be transmitted to Meta: type and time of the event, URL accessed, information on products ordered and their value, your IP address, information on your browser and end device (user agent) and the identifiers stored in the Meta cookies. In order to avoid the same information being recorded twice by "Meta Pixel" and "Meta Conversions API" in these cases, each event is assigned an identifier on the basis of which Meta merges the transmissions.

The data collected is anonymous for us, i.e. it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All the processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can withdraw the consent you have given at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We are jointly responsible with Meta (Art. 26 GDPR) for the collection of data via "Meta Pixel" and its transmission to Meta. For this purpose, we have concluded a joint controllership agreement with Meta, the content of which you can access at https://www.facebook.com/legal/controller_addendum.

For the evaluation of the data, its assignment to predefined events and the creation of measurement and analysis reports, however, Meta acts as our processor pursuant to Art. 28 GDPR and is obliged to protect the data of our site visitors and customers in accordance with the data processing agreement at https://facebook.com/legal/terms/dataprocessing.

The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, information may also be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10.2 Google Ads conversion tracking

This website uses the online advertising programme "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offering to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie, which also includes your IP address, is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page provided with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details of the processing triggered by Google Ads conversion tracking and of how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All the processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can withdraw the consent you have given at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

In addition, you can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

10.3 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain end device and browser information, possibly including your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, views of product pages). This enables the creation of statistics on usage behaviour on our website after redirection from an advertisement, which serve us to optimise our offering.

All the processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can withdraw the consent you have given at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We are jointly responsible with TikTok (Art. 26 GDPR) for the collection of data via "TikTok Pixel" and its transmission to TikTok. For this purpose, we have concluded a joint controllership agreement with TikTok, the content of which you can access at https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms.

For the evaluation of the data, its assignment to predefined events and the creation of measurement and analysis reports, however, TikTok acts as our processor pursuant to Art. 28 GDPR and is obliged to protect the data of our site visitors and customers under a data processing agreement.

11) Site functionalities

11.1 Youtube

This website uses plugins for displaying and playing videos of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest at the time the video is played in order to load the content. In the process, certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, to compile playback statistics and to prevent abusive behaviour.

If you are logged in to a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not wish your data to be assigned to your account, you must log out before clicking the play button.

All the aforementioned processing, in particular the setting of cookies for reading information on the end device used, only takes place if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. You can withdraw the consent you have given at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

11.2 - hCaptcha

On this website, we use the CAPTCHA service of the following provider: Intuition Machines, Inc., 1065 SW 8th St #704, Miami, FL 33130, USA

The service checks whether an input is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used as well as the date and duration of the visit, and transmits this data to the provider's servers for evaluation.

The legal basis is our legitimate interest in establishing individual personal responsibility on the internet and in preventing abuse and spam pursuant to Art. 6(1)(f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

11.3 Google Photos

For the embedding and display of photographs, this website uses the image service "Google Photos" of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").

Google Photos itself does not store any information on users' end devices or read any information from them. Nor does the service carry out any independent data analyses.

However, in order to load the image files from the Google network, your IP address is transmitted to Google when the page is accessed and may be stored there. A transfer to servers of Google LLC in the USA is also possible.

This processing is only carried out if you have given us your express consent to this pursuant to Art. 6(1)(a) GDPR. Without this consent, image files will not be loaded via Google Photos.

You can withdraw the consent you have given at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "cookie consent tool" provided on the website. We have concluded a data processing agreement with Google, which obliges Google to protect our site visitors' data and not to pass it on to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

12) Tools and miscellaneous

Cookie consent tool

This website uses a so-called "cookie consent tool" to obtain valid user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the boxes. This ensures that such cookies are only set on the user's respective end device if consent has been given.

The tool sets technically necessary cookies in order to store your cookie preferences. As a rule, no personal user data is processed in this context.

If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is also Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorised disclosure to third parties.

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the cited legal basis for the respective conditions of exercise:

  • Right of access pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to notification pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw consent given pursuant to Art. 7(3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – where relevant – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.

If there are statutory retention periods for data processed within the scope of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the performance or initiation of a contract and/or we no longer have a legitimate interest in further storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When personal data is processed for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this policy on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.